Considering that I don't hodl to profit, I had little to no expectations in that regard so it only met my expectations... The main reason why I bought my first Bitcoin [fractions of it] was to make a same-day cross-border payment without the need to go to a brick-and-mortar store to fill up some papers and hope that the other party would be able to receive it before the working hours end on the same day.
Cross-border transaction is one of Bitcoin use cases, and if people use bitcoin this way, they at least as senders have nothing to expect about Bitcoin value and price growth with time. They only wish that Bitcoin won't suddenly collapse during a waiting time for confirmation. It depends on their deal with the receiver in that trade but price collapse during waiting time is terrible and if sender does not have solid terms of trade with receivers, they might be in big troubles too.
Holders have most expectation with Bitcoin during their holding time and there are traders, speculators have their expectation which is smaller than holders.