Identify the needs and the demand will provide you good insights of what type of business you need to venture into. Also, take note of the capital required to launch one because not all high capital business will guarantee your profits. Observe the people around you and what they acquire everyday and you will for sure get a very good idea on the particular goods or services that they are looking for. And that's where you will explore your chances to make good money out of it.
In entrepreneurship, business ideation and creation is like the fundamental aspect of business where you craft out a working and sustainable business plan based on the audience target and their needs. Sometimes the issues are not even the capital per say but the ideation. Entrepreneurs oftentimes forget to develop a solid business plan before even looking for the capitals and end up being carried away by the capital. As much as you see the importancd of business capital so as the business plan. A rough business plan will end up becoming disastrous to a huge capital if it doesn't materialize. This is why for me, I do say that a business who lacks clear idea end up becoming poor and wretched even when it has got millions.