It is little bit unethical to like kodtycoon has suggested, IMO marketing should lead to the point when news outlets wake interest about NEM and write stories etc.
Well, I heard that Microsoft pays producers of computers to make them incompatible with older versions of windows, to force people to buy new version every 2 years. I see guys, that lot of you here are idealists, It is nice. Im just not sure if success goes hand in hand with idealism. Just saying.
Why is it unethical to pay for written stories?
What if everyone does this? Then you are left in the dark with your superduper product.
There is no harm in paying to get noticed. You do the same at events. You pay an admission fee to be part of the event, hence you pay for the attention. Paying a few papers and THEN getting noticed by the unpaid press / the public is very normal to me.
+1 It's called marketing.