That's incorrect. Considering the competition in each industry, a project or brand that doesn't constantly advertise or promote itself starts to fade out of the limelight. This makes it a necessity for every brand, project, or firm to keep promoting itself and its products and run giveaways and promotions to keep its customers engaged and attract new customers to their business.
Yes ok, I also know that the popularity of every project does not depend only on the medium of promotion. However, each project has its own guidelines on how to move forward with their progress. But to attract customers towards their project various offers are exposed through campaigns. Some projects spend a lot of money on campaigning but it turns out that it doesn't achieve the desired success that's why I said campaign alone is not everything to take a project forward.
Do you know that every company, firm, or project has a specific monthly revenue budget dedicated only to promotional campaigns and advertisements that run throughout the month? They hire marketing experts to plan and execute their marketing campaigns; after all, marketing makes a brand or project stand out.
Yes of course I know this because every company, firm or project has a monthly budget based on which campaigns are run. They work sector wise to take their projects forward.
Companies that maintain quality will undoubtedly retain their customers, but marketing is essential to keeping the business flowing and attracting new customers, no matter how popular the company or project.
Customer service must be ensured to maintain quality standards. Marketing systems must be kept in mind to ensure customer service and move forward. The better the marketing system, the better the project will progress.