Experience in betting and analysis of the upcoming game are of course important for a player who bets on the victory of one of the teams. If these are not fan bets, when a player bets only and exclusively on his favorite team, then sometimes it is probably worth weighing the risks and betting against the public. And sometimes it happens that this is an excellent decision and the bet wins. I would also draw attention to the pleasure that a player gets who bets against the public and wins.
This clearly increases both self-esteem and pleasure. And in general, this is an interesting version of the game, but of course you should not abuse such bets.
The thing is when he want to place a bet, he need to analyze everything so he will know how big the chance for him to pick the team that he thinks will win. He can choose betting against the public or betting following the public based on his analysis because his reason to place a bet is to win the match. Maybe he can choose betting against the public because he see the chance to win on that. But all in all, he must know about the risks when he pick one of those so he can prepare and accept whatever will happen later.
To see the analysis and also the predictions that make, it is clear that everything will show the favorite team and this is the public choice because everyone will only focus and bet on what has big chance of winning, going against the public will be the same as taking the risk of failing even though there is 10% chance of winning.
But I think there are also many gamblers who have random mindset where they bet against the direction, take risks for large multipliers and only rely on luck.