To be honest, it's really surprising to see some of the big moves some companies are making just to have much bitcoin accumulated as part of their reserve. The reserve system has gone past the old ways where it was either gold or any other assets. 
 
On the other hand, it's kind of scary to me what will become of bitcoin (aside from the increase in value) when more institutions try to bag bitcoin as much as they can and the government joins the train too using bitcoin as a reserve. The kind of unstable price and how easily those entities can manipulate price and cause panic to the market is what I'm afraid of.