The digital economy is such a big industry and I've read some quotes in the past that if a business is not on the internet, soon, they'll be out of business. And that seems to be a true thing while for some chosen niches and industries, they can thrive even without the use of the internet and even if they can't go online/digital. While it's also being pressured because of the development and advancement of AI, I believe that this is where things are going to go into this digital and gig economy.
Not necessarily that the business would fall,but there are some businesses that cannot survive or scale out without the use of the internet or digital exposure.Because almost every factor needed for it's growth lies in the hands of the digital presence it has.Its important for every business to have a social media presence;you won't want to miss out on the digital impacts over your business.