The digital economy is such a big industry and I've read some quotes in the past that if a business is not on the internet, soon, they'll be out of business. And that seems to be a true thing while for some chosen niches and industries, they can thrive even without the use of the internet and even if they can't go online/digital. While it's also being pressured because of the development and advancement of AI, I believe that this is where things are going to go into this digital and gig economy.
The economy is bigger than what we think and a lot of businesses are now going viral and their is no need to over think a situation like this and this is like a generational something so no matter how small your business might be all they need is to bring it only if I could remember some times ago WhatsApp was for fun and chatting but now they even have business WhatsApp to so that the social media is no longer for social activities but also for business issues so it is now a multi functional app.
The thing is that you have to watch other peoples business and see how they are improving so that you can learn from them because you can never know it all especially when it comes to adding so spices to your business so their is a lot to learn from it. You have to be able to advertise your business on every platform you have to make it look very presentable so that people will be able to patronize your business so everything about business depends on the business owner.