Digital Economy entails the economic process that involves connecting peoples, business, information, data etc it involves the online transfer of information and transaction across multiple channels for the purpose of business growth and getting a wider market Base.
Some aspect of digital Economy includes
_E commerce
_ Social Networking
_ Digital Entanglement
_ AI Automation etc
In this present world economy there's need for companies to go digital with their business as their are allot of benefits attached to it, some importance's of Digital Economy includes
Reduced cost
A wider market Base
Increased productivity
Creates new Revenue streams
Access to more data
Improved customer experience
A digital economy is possibly the biggest advancement in human communication and commerce that has ever happened to us, however we need to be careful it does not get dominated too far by just a few companies. We already see what happens when companies like Amazon and Google suppress smaller rivals, it can stunt innovation because they use their near monopoly powers to hide anything they do not approve. However, staying positive - the internet has given people all over the world an ability to create new websites, which can grow into huge businesses with the right nurturing, and allows people in the remotest regions - when they gain internet access - to compete with others on the opposite side of the world and earn money to live.
As the internet is creating a stir around the world, it is also making great strides as a medium of communication for harmony across the globe. From Amazon to various online based websites of the world like Facebook, Wikipedia, YouTube, Google are all continuing their promotion through proper distribution at various levels. Currently, this campaign creates various business mediums, but the level of fraud is also increasing. If we look back a few years, we can see that people of that time, from the initial stages to all levels, exchanged everything through systematic agreements and there were no disputes. The people of those days have no idea about the digital technology mobile under their control, because they belong to the uneducated society of the villages in the remote areas. Now though digital marketing is moving into different sectors from small businesses that are technologically advanced by creating different platforms and thus continuing its momentum from internet supper services to urban areas and even remote areas.