That's exactly the point. If someone cries out for help, then you can possibly guide them if you have solution to their issues but If you don't, then you can refer them to something that can help them. I just don't know why some people doesn't realize it until it's too late.
This makes it easier for me to relate this with the case of a patient who had identified their medical conditions and accepted to visit a doctor or physician for treatment. The only reason why you see such patient in the hospital for the first place is because they've agreed within themselves that they are sick and requires a treatment and that the only place to seek for a medical attention is a medical centre like the hospital.
There are several ways in which gamblers can be assisted out of their addictive condition but the first step into achieving that is when the gambler accepts their condition and is ready to make mends to their problems. This is when you can help them out through your ways or strategies.