I had a debate with a friend about which is better, purchasing a token new token before its listing on an exchange or the moment it gets listed.

I feel like purchasing a token before the listing gives much more space for profit, but he mentioned that there's also a huge risk of not knowing whether it will end up getting listed and that was a fair point. He also raised the point that buying tokens after their listing was safer, but even if it's true that it holds less profit potential than the former, it also has huge potential if it gets listed on a top exchange.

He mentioned a couple of tokens that got listed on certain exchanges, mostly the top exchanges like Binance, Bybit and Bitget and those tokens experienced pumps experienced massive pumps. The one I remembered was PNUT he said it was up 17x. He made good points but I'd rather table it here, what do you guys think?