For the success of a business or enterprise, effective marketing is indeed needed even though quality products already exist. Too many focus on the number of followers without considering actual engagement.
Yes effective marketing of a business plays a vital role in taking the business to a higher level but then you may find people being clumsy over such matters, aside getting quality products making sure the business has more visibility to target audience and buyers is another criteria that is essential, and consistency in marketing also fuels the business to skyrocket.