Any coin "foundation" is meant to develop the coin, get proper info out, add services and features to the coin, fix issues, gain acceptance in the market.

By foundation, it's usually a community appointed group that is like an elected body to handle the day to day operations of a coin. Not unlike the BTC foundation and other foundations, WhiteCoin started as one person's idea, or a group, but is now moving toward control by the general population through an elected body of representatives.