Here are a few questions to kick things off:
1. Which project has stronger fundamentals and utility beyond the hype?
Not sure but both are meme coins so, if it's with fundamentals and utility, they're both made during the hype.
2. How do their communities and marketing efforts compare?
It shouldn't be their communities that you are trying to ask about but the devs and if that's the question, we have to research more. And a project that markets more, there's something off with that if it's with cryptocurrencies.
3. Is one better positioned for adoption in the crypto or DeFi ecosystem? Floki has a lot of projects running it seems
How so? but let's wait for an actual meme investor to answer most what you ask.