Purchasing tokens pre-listing can offer significant profit potential, especially if the project gains traction after the listing. The downside is the lack of guarantees, it might not even make it to a reputable exchange or gain traction, leaving you with illiquid or low-value tokens.

Post-listing, you’re more likely to trade in a liquid market with a clearer view of market sentiment. However, the price might have already pumped, meaning you could miss out on the early adopter profits. It’s also important to remember that not all tokens pump after listing, some even decline due to early investors taking profits.