How do you consider the last quarter of the year? A time to take more financial risk or be reserved and more cautious.
I don't see anything wrong with it. There are businessmen who started their business during the end of the year in time for the holidays, like food for the holidays, gift shops, and restaurants specific for the holidays. The end of the year is the best time to invest if your business is related to holidays, because this is the time of the year where people give gifts for their loved ones.
The market booms during the holiday season, and Christmas products like trees, light, and toys etc are the type of goods that sell a lot, but the only downside of begining a business at the verge of the year end is that customers tend to patronize businesses they've already known. Wouldn't the new establishment require some months of marketing before harnessing buyers?