There's no surprise when you see a token with a huge community from its inception even before it gains popularity and listings but it was really weird seeing a token getting a token after reaching $1 from 0.05. I was quite amused when I saw a community was being created for BGB holders and what's more amusing is that it's for people holding 100 BGB and above, they are even offering quite a huge amount of free tokens. Now that begs the question, why? Why give so much to create a separate community for an exchange token and what benefit does it bring?
Many things attract investors and it is not all about paying advertisers/influencers directly, where juicy free money exists, people will look for it and from there, the project naturally markets itself, that is their motive. This is the same motive of airdrops, it drives in the audience and hence the investors, the developers will only share some of the profits with the supporting community airdrop and pocket the rest and also use some to sustain the community. Again, this is the same reason that Launchpool and Launchpad exist, it's all about attention and attraction of more investors.