People see the prices and the huge marketcap of Bitcoin and major altcoins and find them expensive. They turn to much riskier coins to make easy money in a short time. In an environment where a new token appears every second, the only goal of those who put money into them is to multiply their money. They should be seen as a new generation of ponzi, they have no technological innovation, no value they put on. Get rich quick or lose all the money, there's no in between.