Remember when BNB was around $20 couple years ago?. Now it's around $620 if im not mistaken. I hold some already which I use to participate in launchpools..but I think since we're not yet in the thick of the bull run.. I'll leverage the opportunity to get more
BNB got the benefit of EVM based chain boom back then, people are hunting for Ethereum alternative because Ethereum's fee was embarrasingly high and even swapping requires $500++ so BNB appear to give alternative and they successfully leverage on the situation and make their chain known by many which in turn give rally toward BNB because the coin heavily utilized in the blockchain, don't know if same formula can repeat for other exchange based coin but if you really want to find any "possible" replica of BNB success be sure to find exchange coin that have their own chain and utility. though I'm pretty pessimistic they'd succeed.
maybe the one that's closer to BNB in term of utility is BGB though it lacks its own blockchain as far as I know but its main use case is just for launchpool staking.