Both business and entrepreneurship actually have a level of risk, although the levels themselves are very different, but people who are able to survive with high risks in the entrepreneurial sector are very brave people even though they may not have the mindset of an investor. But what you like is actually more appropriate because when a business that has developed in a place with a fairly stable income level, the business will not die easily and can even continue to run for several generations in your life.
They all have risk but it is better to take the risk than not do any at all because that is the problem thay majority have they don't want take that risk because they are scared of losing their money and if you are not ready to risk that money then we are not ready to make money because anything that as to do with money is not secured and you just have to make up your mind and say that wether it works or not you will still give a trial. And people allow there self to be ruled by emotion.
People that have made enough money have made it through high risk so if they can do it anyone can actually do it , no matter what the risk might be, having the mindset of an investor is what is suppose to be the drive, that is why the rich keep getting richer, they don't want to look at the amount of risk thay thay bussiness will come with. And one of the surest way to make money is to invest because if you don't invest then even your future is at risk so it's better to choose the kind of risk you want to take.