I'd suggest it's a hardware wallet that is marketed as being a step above (or beyond) existing hardware wallets.
I think the passport is great, so I'm not sure how they significantly surpass that.
If Zach Herbert didn't change his mind from what he said back in 2023
I can attest that we are drawing inspiration and discussing how to build a similar product at a similar cost without the multitude of drawbacks I noted in my blog post.
they may launch the product similar to Bitkey but equipped with display
teaser refereed above clearly shows the screen on their new product. If my memory serves me right the lack of display on any wallet is exactly that drawback mentioned by Zach in his blog.