They don't need to push anyone they are just maximizing each venue where they can promotes their business and earn the interest of their target audiences and receive the visits that they are aiming, along the way, those visits can be converted to potential end-users that will bring their business into success.
It's a self-decision making that's needed to be cater, each gamblers needs to understand the risk and they need to prevent that to avoid getting to deep and lose more money than the amount that they can afford to lose.
I would also add that it is a matter of the player's own and personal ego. Many of us are too self-confident that we will definitely be lucky, and others will not. You don't need to think that luck will choose us, and not others, the fact is that luck does not look at everyone equally, so we have exactly the same chances as everyone else. In addition, I would add that when we enter the game, we should already keep in mind that we will most likely lose, and if we are lucky and we win, then this will be an exception to the rule. And luck will not come to us constantly and not be greedy, at least I am guided by these rules.