While the discussion could have been better, the shilling made it even worse. It's clear that we are seeing some stuff changing for the long term and I do not know why they do this and why people shill this way, it is definitely a bad situation all together, doesn't help the project, but on top of that even hurts it a bit if you ask me.
As usual, shilling always ruin things but that is how it works. They just sneak their brand onto something, thinking it will be noticed easily this way. They are a business and they do this of course in hopes of earning more profit in a quicker and cheaper way. Even though they know it is risky, they still proceed, as they know that there are still people who can fall into it.
What we can say about the "method" however is that it is not really working, because it requires a total contribution from everyone.
I think that is what his method/idea all about. About each party contributing to each other. It was a nice concept though but this may still be not enough for the rest of us to get fully convinced on joining them. So the OP may need to show us more or add more updates, apart from this.