Usually the hype around it makes it known, that's the most important part. If there is a huge amount of hype around some token or coin, then you know that it is going to grow a lot, that's how it becomes big. Sometimes that doesn't work at all, but usually it's a great one and I would suggest that we are going to end up with a lot of return from that without a doubt.
Media hypes are not just enough reasons to make a memecoin acquire a guaranteed future. It is absolutely more than that. We've seen projects like Hamster Kombat, RockyRabit and X empire among others who were very prosperous in terms of media hypes but ended dust and wasted of time in the sight of the people and users. So this is just a titbit of it to start with.
I think the best way to move forward would be something that gets a bit more important, and can make a lot of money without a doubt. Having reach that hype amount where you see it everywhere on this forum, reddit, and even become like trend topic at twitter, basically you see it everywhere you go, and even ads as well if they are funded well. So, you know that will do fine in the future.
Some good options to look at aside from the abovementioned is to also authenticate the founders of the project anf those who have invested in the project, possibly if you can identify the key shareholders in the project, that will help you understand the level of capacity such business and it's future ability to thrive.