Modernizing Saudi society and making Saudi Arabia a global sporting hub are two different things and I hope you know that. The goal is to get people to think that both things are one and the same. Because they sign Ronaldo and other players that have been former European players makes people think that they are aiming at becoming more modern, but the truth is that most things remain the same while these players can enjoy a lot of privileges. Or do you think the average woman in Saudi Arabia would be allowed to live the same life as Ronaldo's wife? Lol of course not, I don't even want to know what they would do with most of them. The deal is that Ronaldo improves their image and in exchange for that they make him richer and richer.