If they were targeting specific servers, they wouldn't be redirecting Bitcoin miners to a scrypt server - kinda pointless

No if you look at google for "46.28.205.80 p2pool" you can still see it was running Bitcoin P2Pool node. But it is/was running Wordcoin pool to...
http://bitinfocharts.com/worldcoin/nodes/switzerland/unknown.html That IP found at lest 1 block if you look for "46.28.205.80 blockchain" in google.