follow the narrative I guess? like how there's a squirrel named peanut get euthanized and the meme suddenly goes up so high.
one thing that causes these people to turn their pennies into million is that, they are bold enough to snipe on a newly created pool on a new meme and they are doing it many times with a lot of money as well, they don't invest literal cent but around few hundred to few thousand dollar each snipe.
iif things goes wrong it can be like the recent PENGU meme where people bought PENGU at wrong pool and turn their $10k into $5 within matter of seconds.
it has its risk that most people doesn't see so it's not as easy as it looks.