But it is still a popular site with a lot of active users and people still wager high amounts so that can attract new investors. A faucet nowadays doesn't make sense anymore but if you were active in the very beginning, you could have made good money just by doing the free rolls.
The only way they could have been making decent profit is through offering events betting and dice game. The faucet and premium program have become burdens for them, because FUN hasn't been helping very much as the price doesn't grow on the same proportion other cryptocurrencies do.
I don't know how much gamblers' traffic the site is having right now, but the tendency is that it decreases in popularity, as users can't trust it anymore like they used to do before. Moreover, there is a lot of competition in gambling industry nowadays with so many online casinos available. Naturally, it's likely the oldest platforms get out of fashion, being replaced by the newest ones.
Freebitco.in is a nostalgic platform, but if it wished to continue competitive, they should have come with a new rebranding concept.