Crypto is becoming more inclusive and is integrating into various sectors, from entertainment to sports and beyond. We've seen teams like Manchester City, Napoli, Lazio, and Chelsea get sponsors from OKX, Binance, and BingX, while La Liga has partnered with Bitget.
Sports are entertainment that brings about good money for those who participate. Cryptocurrency is a technology that is meant to bring money to those who invest in it wisely. The similarity is that they are both in for making money because these exchanges make a lot of money while sports make a good amount of money. They both partner with each other so they can make more money. If you observe these exchanges sponsor the club they can wear their logos on their sports wear attracting those who view sports to make use of the exchanges. There is always something to gain in the partnership, and it's never because they have any synergy.