Crypto is becoming more inclusive and is integrating into various sectors, from entertainment to sports and beyond. We've seen teams like Manchester City, Napoli, Lazio, and Chelsea get sponsors from OKX, Binance, and BingX, while La Liga has partnered with Bitget. These partnerships have given sports fans a good opportunity to engage with the crypto space and have also increased exposure for the ecosystem.
Due to these partnerships, we've seen the introduction of innovative initiatives. For example, imagine getting rewards for making correct match predictions. Cool, right? And no, it's not betting—you're not putting in any money. It's actually a cool feature; as a Real Madrid fan, I could leverage this to gain some liquidity if I'm lucky.
That's what I came across earlier, and it got me thinking about the synergy between crypto and sports. What's your opinion on this?
This has been happening for years now, and there are players that got their salary into crypto already. We've even have tokens as well that fans can used to buy tickets. But not sure how it went well though, because as far I can remember, it was way back like 2018 during the height of ICO thingy.
We have stadium name Crypto.com with LA Lakers, so there are a lot of integration between crypto itself and sports already.
And the obvious, crypto based gambling sites sponsoring athletes from UFC to footballers.