Is it right time to invest in Bitcoin?
Yeah, anyone can start at any time although now is not the best as most people will say the perfect time to invest. A lot of early investors had the perfect price range investing but, if we should give bitcoin another long period of time I’m sure you’ll not meet this price again. At first looking at the early buyers no one thought the growth will be massive as presently a lot of people are forced to invest now because they don’t want to stand a chance missing out the market. What op actually meant seems like an advice but, holding bitcoin directly is more perfect besides invest what you can afford to hold either using any strategy of your choice it’s not a must you go all in at once.
But still they can start investing now before the price increase especially Bitcoin is under $100k. They don't have to buy at once but spread their order buy into many lower prices so their average buy price can also reduce. If they see what the big company and institutional buy many Bitcoins, that means they accept the presence of Bitcoin and they want to make a big profit in the future.
Those big company believe Bitcoin price will increase in the future so even they are late to buy Bitcoin, that will not be a problem because they have a large of funds. They will still continue buying Bitcoin so we can do the same like them. @OP showing to us how big company start investing in Bitcoin and they also recommend many things related to Bitcoin. But we must research before we start investing to find the right time to enter to Bitcoin.