So many great things are happening on Betfury; they just relaunched their campaign, and they just increased the number of participants; it used to be on an invite only, and now they are accepting applicants, and they are gearing for a long campaign.
Betfury keeps relaunching their campaign, but only for a few weeks or months, but now there's a possibility that they can keep it up for a year or more; they are up for the competition. The casino industry is really a very competitive industry, and every casino wants to have a big share of the market.
You are right that betfury is waxing very much stronger everyday and I believe their bonuses and other activities they put in place coupled with the efforts of their campaign manager on Bitcointalk platform really paid for such success to be actualised. The long term as you have stated show's how effective the marketing strategy implored by AB de Royse could be to be of positive effect on the casino leading to this extension.
I strongly believe that the open application would add more successes to the betfury casino as they have planned a long term promotion on this platform which would make their presence more visible to all members of this platform.