I am not sure if "most people do not even know what bitcoin is" but certainly a good percentage may not fully understand it.  As far as being "still very early" that could be true.  I remember back in 2012-2013 people saying that it was "still very early" and plenty of people lamenting that they were "too late."  Even in early 2011 at dollar parity I recall people saying that they missed "most of the potential gains" when that was far from the truth.

The key is: if you value the work that it took to earn your assets, then it makes sense to attempt to protect them from the statists who will attempt to loot the value via inflation, capital controls and the like.  No matter where you are in the world, the authoritarians don't like the freedom that bitcoin brings because it takes you out from under their control. 

You can see that nearly universally those who don't like bitcoin, don't like it because they want power over you.  Look at the CCP, the EU bureaucrats, the US far-left, let alone other places with high inflation and/or capital controls. 

Anything you can put in bitcoin will help protect you from these people, whether it is $100 or $1000 or $100,000 (or equivalent in other currencies).