Exactly! A massive double-spend attempt, going back to a time before they sold all their coins so they can sell the same ones all over again.
-MarkM-
That's one way to think of it. Another way is people who had balances pre-chain restart are receiving a weird airdrop of a new coin. To me it depends on the meat of the coin... does it use the same QT wallet as the old coin or is it a new wallet forked from something else?
I'd rather agree with MarkM and marklin. There could be another way to think of it only if "revivors" would list NewBBQ under a new name and under a new exchange symbol, for example: BBQNew, a trading pair BQCN/BTC, or something like that. Without rewriting an old page of BQC on Coinmarketcap. Why not start their own page with a name NewBBQ?
In July, 2013 almost no one had altcoins, there was a single altcoin exchange, Cryptsy, launched in 2013. Coins mostly were created to pump and sell them on Cryptsy. Devs left projects shortly after their launch. Later other devs and community were dealing with abandoned projects for years, trying to maintain them or bring to life again.
So what we see here is a fraud because they have stolen all attributes of coin, also a part of its chain - for their project, and the fact they use a new wallet, which is not compatible with original chain after July 2013, doesn't make it look legitimate.