they do really need more innovation, almost every of their project always tap-tap related that it's getting boring at some point, add that with some devs who demand "donation" as if their community are some charitable entity.
in my opinion, TON should also try to reach and make ecosystem outside of this telegram focused ecosystem, like basically trying to compete against SOL, offering defi that don't need to interact with telegram at all, I know there are some already, but TON right now is pretty much still getting too focused on serving their telegram users, most of the app also only compatible with their telegram app.
if they do that, I'm sure they can open up to bigger audiences.