I am sure we all grew up with action movies that were set in a casino. One example is the famous James Bond movie Casino Royale (2006). Well, in the year 2025 gambling casinos are still being affected by films, series and media content.
Melco Resorts is a gambling company, one of the biggest in Asia and is based in Hong Kong. They have numerous properties all over Asia and some in Europe. They are predicting that with the release of the new season of the series
The White Lotus, set at the Four Seasons Resort Koh Samui in Thailand, that Thailand will be visited by more gamblers. Melco Resorts is looking at Thailand to further expand their casino empire and believes that a popular show can invite and entice tourists into visiting Thailand and its casinos and resorts.
Thailand is just finishing up their casino law and if approved, 5 casinos will be allowed to operate in the country one being owned by Melco Resorts. Do you think that a show can influence not only the tourists but as well as the government's perception and decisions about gambling and casinos? Or do you think the impact of a film or a show isn't enough to sway people?
I`m sure that there will be people, who`ll visit such casinos only because "i saw it in the film". We also have to remember that Thailand is touristic country, so it would be lots of visitors with money they plan to spend. Why not to spend it in casino?
As the result i`m sure that the casino would be famous enough, but i can`t say would be the main income got due to the film or just because it was no casino before there.