In the case of Melco Resorts, the company is strategically using the popularity of the series to promote tourism and gambling in Thailand. The setting in a luxury resort will inspire many viewers to visit the country and experience the excitement of the casinos portrayed in this production... in my opinion, a clever marketing approach.
what would push their marketing advertisement to the extreme is if they allow an actor or a content creator to visit one of their resort or casino and allow them to praise their place their fans will surely go visit their resorts and casinos if promoted by the right people
Of course, there are "buts" and negative factors in all of this... the influence of the media is just one factor among many that shape people's perceptions and decisions and the decision to legalize and regulate gambling involves complex considerations, including social, economic and moral concerns.
one of the things that would influence someone about their perception of gambling is the very people that surround them some kids have sworn gambling away because they have watched their parents be consumed by their gambling addictions so they never want to be near gambling ever again when they have became adults