My friend is thinking about adding QR codes to his company car, and we did some research (best practices, creative ideas). It got me curious about how effective this could be. I came across some great tips and interesting stats about businesses using QR codes on vehicles; apparently, businesses using QR codes on vehicles reported a 40% boost in website traffic and a 20% return on investment.

My question is - do you scan the QR codes you see on cars? For me, it depends on how well they’re placed and how intriguing the CTA is. Have any of you tried this for your business or scanned one yourself? I’d love to know if this approach works for getting traffic or if it’s more of a hit-or-miss idea.