Inasmuch as investment is concern time and patience are very crucial factors to be considered and they are the major things that drive every investment. Now come to think of what will be the profit of someone that purchased five bitcoins in 2011 when the price was about $1.00 and patiently hold the five Bitcoin till now that the price is about $100000 per Bitcoin.
The reason for investment is to make profit and this is a factor of time, patience and knowing the best strategies that will sustain the investme for longer time in order to bring a reasonable return in the future, so no investor will be happy when the value of his investment is going down instead of appreciating but if the investor critically learn the entire cycle of the system it enable the investor to have more courage and patient, knowing that the price of Bitcoin is unstable and as such will appreciate in the near future.
Most people just abandoned Bitcoin when the price is very very low. They don't even think that the price can surge and hit $100.000 because they think that is impossible. But then when the price slowly increase and hit many new ATH, they will start pay attention to Bitcoin although they still not trying to buy and hold Bitcoin.
They don't think to use Bitcoin as their investment because they are still prefer with their current investment such as gold and others. Or they don't want to open their minds to see the other opportunity to become rich in the future.
People who have little knowledge about Bitcoin investing and who don't know about the history of Bitcoin price growth can do this. Although Bitcoin can be bought at any time, when the market dips, it creates an additional opportunity for everyone. When the price of bitcoin was 100k dollars it was still possible for anyone to buy bitcoins and when it increases to 1 million dollars in the future it will still be possible for anyone to buy bitcoins if he has the money to buy bitcoins.
Those who still invest in gold instead of bitcoin are fools because they don't know about the potential of bitcoin. We have only seen some stupid people invest in gold like Peter Schiff, but smart people invest in Bitcoin like Michael Saylor.