In my opinion, the site owners made a big mistake by getting involved with this token. These casino tokens don't have a great future, no matter how many resources the casinos put into making use of the token, at the end of the day the price of the token doesn't go up much even when the price of bitcoin goes up a lot.
I think it's their coin. Correct me if i'm wrong, but from what i understood, owner of FBC owns couple of more sites, one being a "casino" of sorts.
I believe their aim was to introduce a token that would have utility on all of their platforms. But unfortunately, for one reason or another, it failed