By running a signature campaign, a review campaign, the Whale.io team are doing great jobs in marketing for their platform and finding possible improvement for their platform too.

Community with actual users on Whale.io platform, can join the review campaign with their actual findings on the platform, what need to be improved, what can be changed, new feature suggestion and more. It's community power to detect things that can be misssed by Whale.io team in their platform and product developments.

With support from the community, through their reviews, the platform will recognize their issues or just space for improvement more. In long term, this marketing method is very helpful for their platform to build up loyalty, bonds with users.