As far as the slogan goes (no, it's not going anywhere, but...), I envisioned it directed at the potential charitable organizations, emphasizing that everybody who donates Bitcoin to them, they receive 100% of those funds--no transfer fees.
Exactly. "All our donation (the donations collected through us, the Bitcoin100) are belong to you (the charity who keeps 100%)".
BTW, that slogan I came up with is just an idea, and no way am I trying to push that we use it, though it can be considered a talking point (do points talk?).
That can be used as a litmus test for choosing charities. If it crosses our minds to approach an organization with this slogan, it's probably not the kind of charity we are looking for.