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They cannot compare to the success what gotten by Sportbet for now but what is good that Whale is doing good providing quality gambling platform to people here.
Although they are way behind if they compare to that big casino but for sure Whale will be heading there especially if they are consistent for doing good marketing and have various of promotions which people could enjoy to participate.
Its good to see they are always updating their community about their latest promotions since other casino just post it on their social media channels and forget that they also have community here in Bitcointalk.
The crypto sports betting sector is still in its infancy, so there is more than enough room for several different competitors.
A good point of reference here is advertising in traditional media or via sports sponsorship such as soccer clubs or Formula 1, where there are currently hardly any crypto casinos to be seen as sponsorship partners. However, this type of sponsorship allows you to reach the "general population", i.e. people who have nothing to do with crypto.
Apart from that, I agree with you: whale.io cares a lot about the Bitcointalk community, which I also like very much and also leads to people talking about the casino more and more often here, for example on our local German board.