The email address is such a big teller in this case, I wonder if there are actually people who can fall for a scam like this.
The sense of urgency in the email is a factor that will make people fall for the scam. Another factor is that people don't read to understand so they miss the details and so fall for the scam.
It always helps to stop, take a breath and think before you act. Acting in a haste will very likely lead you to make a mistake and can lead to losses.
Thinking before the actual act is the hardest thing to do in that instance. It seems people just lose their sense of thinking and they feel like at that moment they are in competition with other people to click on the link first to get some reward and this is also what leads to losses as well.