Not everyone wishes to be a champion, and let's be honest, not everyone can be a champion. Some of us just want to enjoy some nice poker without a lot of drama... So, if you want to attract the attention of such players, you can create a tournament, or you can sponsor a tournament that attracts such a type of player.

Check out the forum, there's a lot of interesting stuff here, maybe you will get inspired and create something that would attract attention... just saying...