Short-term trading, for the average
Joe, is a game with a negative EV (trading fees). If you try to trade news, you will always be behind the news creators

and if you take a trade based on TA, it is just random noise, nothing else. The only way is to locate your servers close enough to exchanges in order to gain some edge in terms of execution and become
high frequency trader, which I guess if you have access to then you would not have been the average
Joe 