That's obviously a very wrong thing to do. If a site cannot fulfill their promises then should not advertise it at first place.
The old users like us are still not calling freebitco.in a scam because of it's previous reputation but if any newbie joins freebitco.in falling for it's false advertisements then he will definitely call freebitco.in a scam.
Their standards have definitely fallen to the ground and it's just a shame to be honest.
The problem is that a lot of new members that will join the site, will think that everything is running fine is they are not aware of this forum also. The site still works, you can claim the free rolls, play the Hi-Lo game, bet on sports and withdrawals are still getting processed.
So the issue majorly lies with the FUN tokens and it's premium benefits but that's the perk of freebitco.in isn't it.
If they are unable to provide the premium benefits then they should simply stop advertising it so much and remove the benefits from the site.
Giving false hopes to it's users and not fulfilling them clearly qualifies for a scam.