Of course, there is an expression that you get bitcoin at the price you deserve, and surely some folks are going to end up having to buy at a higher price, or have fun staying poor, or die as a no coiner/low coiner.
Choices/actions have consequences, including choices not to get started (choosing to not act).
People in Bitcoin market and in other markets, have their fair prices for entries and exits. The exceptions are only for people who gambled with leverages and futures and only could choose their entry prices while most of their exit prices were decided by market squeezes, and position liquidations by exchanges.
Otherwise, people are free to choose entry and exit prices and with this fact, I assume they all deserved with their actions in the market and prices with which they entered and exited the market.
Buyers are happy to buy bitcoins from sellers because they see chance to get profit and otherwise, sellers are happy because they either take profit by selling their bitcoins or luckily cut loss or avoid loss before a possible market crash.