This act, in my view, demonstrated that Bitcoin was not intended to be a commercial product but rather a tool for the people, regardless of whether it would generate profit.
But it still is not a product. It's a protocol; a technology in which products can be made of it. There are a host variety of services that are sold in the market, such as exchanges, that use bitcoin, just as there are a variety of services that sell Internet related products, while the Internet is not "owned" by anyone, it's just a protocol.
In fact, it's so decentralized that it uncontrollably evolved from what the creator might intended it to be.