After leaving Benfica and joined to Atletico Madrid the career journey of Joao Felix is not run well it because he was several times to loaned to other clubs besides that he was made a conflict with Simeone which caused Atletico Madrid has decide to sell him to Chelsea and in this team too Joao Felix lost to compete with other players for forward position and eventually he was loaned again to AC Milan and i can see Joao Felix starting to comfortable to playing at this team and at the end of this season he don't want to return to Chelsea anymore and Joao Felix hopes AC Milan will permanent his status
He is too proud of his great value but cannot upgrade himself to be better, so sometimes there is a situation where his selfishness makes his condition worse over time.
The dispute with the coach at Atletico also made his image not very good but strangely when he was on loan he always showed a performance that was actually very good but when Joao became a permanent player then the decline in performance was always felt.
Not only once he felt that way because previously when he was loaned out to Chelsea and Barcelona there was actually an increase that was still quite good for Joao but when he became a player like for Chelsea who made this player permanent this season his development did not feel significant even he again lost momentum which made him not get a decent position at the club which in the end ended up for loan players again and again.